About

Hi, I’m Erica

A Minneapolis-based marketing strategist and consultant with a passion for brand storytelling, social media, and helping small businesses break through the noise. I specialize in one-on-one consulting sessions where we dive into everything from your brand identity and messaging to social media strategy, newsletters, and beyond.

I work closely with entrepreneurs, boutiques, restaurants, creatives, and local shops to help them find clarity and confidence in their marketing. I believe in the power of shopping small and supporting local — it’s at the heart of everything I do.

Outside of work, I split my time between Minneapolis and Fargo, ND. You’ll often find me hammocking with a good book, crafting something new, or exploring the latest local restaurants and boutiques..

Let’s tell your brand’s story - together.

“We had always thought about hiring an outside social media person, but finding just the right person was tricky until we met Erica! She has made the whole experience super simple for us, while producing results that we could never have produced on our own. Her photos are beautiful and she knows our business well enough to produce content that feels like it came from one of our own. She has also helped us to produce our own content in a way that seamlessly flows with hers. HIGHLY RECOMMEND!!!”
- Nikki Ness Berglund, Luna Fargo

“Erica is so wonderful to work with! I have let her just do her thing and my engagement online has gone through the roof! She is so good at her job and I can’t wait to see what else she does for my business! She’s also incredibly kind and a wonderful soul!”

- Allison Lunde, Floret & Foliage

"Cannot recommend Erica and Kale Social Co strongly enough. She takes the time to understand a brand’s voice and audience, resulting in great visual and copy content. She’s a delight to work with and an incredible asset.”

- Sarah Louise, Small Business Saturday Campaign for Downtown Fargo

Work with me